Social media marketing is one of the most easy distribution tools of marketing now days. Came out to be most accepted in technology spectrum.... Being essential part of strategic marketing like every coin this also brings in with its pros and cons...
Pros .....
•It is an easy way to increase company’s good will.... it is a better branding method. It is best way for viral marketing...
•It increases your reach to the lead generation and help in engaging the customers
•Helps in generating traffic online as well as the readers might step in your showroom out of curiosity.
•Helps in getting customer feedback as well as you can discovery preferences of your customers study them and improvise.
•There is nothing more cheaper than it. It is defiantly a low cost entry.
Cons....
•Puts you in more vulnerable position as you are open to both the critics as well as appreciators. There is a tight focus required to maintain branding.
•Changes/ challenges your innovation methods, as customer response need to be heard and improvised.
•The return on investment is delayed, as it takes time to develop brand loyalty and conversions into sales...
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